 by Renata Smith, MPH Exposure to media and advertising has been linked to consumption of low-nutrient foods in children. The bulk of food advertising is for high-calorie, low-nutrient foods, such as sugary cereals, fast foods, candy, and soda. Traditional methods of advertising include television commercials, popular character licensing, and athlete endorsements. As technology advances, “new media” advertising on social media, mobile devices, and the Internet has also evolved. If you use Facebook, you may have noticed “sponsored posts” that now show up in your newsfeed (as a runner, I see targeted ads from race organizers, gear companies, etc., for example).
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 by Wei Perng, PhD I have always loved dessert. As a researcher in the field of nutrition and obesity prevention, I am embarrassed to say that I love it more than “real food.” My mother believes that my unrelenting sweet tooth stems from her own preference for anything sweet when she was pregnant with me – pastries, donuts, ice cream, pudding, chocolate – you name it. I always thought this was an old wives’ tale until I stumbled upon some interesting literature while working on a book chapter on the effect of maternal diet on the long-term health of the child. Might we develop preferences for food even before we are born?
 by Jason Block, MD, MPH This post will also be posted on the Eperspective blog from the Institute of Food Technologists.
The long-awaited final regulations for calorie labeling were released on December 1, 2014. These regulations come 4+ years after the law requiring them passed, as part of the Affordable Care Act. The regulatory verdict from the US Food and Drug Administration is clear: Calories will be everywhere. Nearly all chain food establishments that sell “restaurant-type food” and have 20 or more sites nationally will have to post calories on their menus. Despite early signals that some food establishments might be exempt, the final regulations state that fast-food restaurants, full-service restaurants, cafeterias, grocery stores, movie theaters, bakeries, convenience stores, vending machine operators, and yes, bowling alleys must comply. Schools are pretty much the only entities that aren’t included. The regulations give establishments until December 2015 to post calories; vending machine operators have until December 2016.  by Avik Chatterjee, MD Low-fat, low-carb, Paleo, Zone, Atkins, South Beach, Weight Watchers—the list of named diets is long, and also lucrative. In 2013, Americans spent over $60 billion dollars on weight loss. But with such a dizzying array of options, how should consumers know how to choose the best among them? Unfortunately, the popular press, in search of a splashy headline, can mislead.
 by Emily Oken, MD, MPH This headline came up on my home page last week, linked to an Us Magazine story about a celebrity who had gained 40 pounds during her pregnancy, “and she’s not ashamed.” You might wonder, is she really ‘just like us?’ and more importantly, why should we care about pregnancy weight gain?
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